Over the years, I worked with marketing agency NolitaSF on a number of design projects, but perhaps the most enjoyable was creating their own site. At the time, the hot design trend was dense sites that showcased every imaginable Flash trick available. To help NolitaSF stand out, I went as far away from that trend as possible by creating a sparse site with stunning nature photography. Ultimately, the design allowed the agency to pitch (and win!) clients about meaningful ideas, rather than distract them with an onslaught of motion graphics.