Causes gift cards
There were several key challenges in creating these gift cards: first, it had to get noticed among the iconic brands that fill gift card racks. To ensure that the cards would stand out, I actually spent many hours in various supermarkets placing our mockups alongside the real cards. Second, the concept was difficult for people to understand—the idea of giving a card that allowed the recipient to donate to a nonprofit was foreign to most people. Eventually, people reacted really well to the cards; a Safeway focus group gave it one of their highest ratings ever for a gift card product. Additionally, I designed the entire redemption flow on the Causes site, from the landing page through the donation screens.
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1368da8284919.560ba77492b7e.jpg)
Full gift card packaging
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7010f88284919.560ba77181384.jpg)
Landing page for Causes gift cards
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1f32368284919.560c0623d1f51.png)